Camera Roll
Every year, tech companies put out a new model of their flagship phones, with specs that are only slightly better than the ones from the year before.
But is it really worth the upgrade?
Let’s just look at our camera rolls for a second. For 99% of the pictures we take, an older phone would get the job done just as well.
“Innocean has teamed up its wonderful human truth with advertising’s other most powerful weapon, a human tone of voice.”
— The Stable
Recognition
. Caples Awards: Bronze (Print)
. New York Festivals: Shortlist (Outdoor: Products & Services > Durable Goods)
. Best Ads on TV - Best Print of Week runner-up
“I like the art direction, the simple layout, and the candid photography. A lot to like.” - Justin Joshua, Global Creative Lead, The Lego Group.
. Luerzer’s Archive (issue 2/2023)
. Ads of the World: Homepage Highlight
. Featured on Creative Review, Little Black Book, B&T, The Stable, AdForum, and more.