Slow Dogs
When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss.
Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Bad timing is everything.
Recognition
. Cresta Awards: Gold (Outstanding Photography)
. Epica: Silver (Print Advertising Photography)
. The One Show: 2x Merit ( Out of Home > Craft - Photography + Print > Magazine - Series ); 1x Shortlist ( Print > Craft - Photography)
. ADC Global Awards: 2x Merit (Advertising > Press/Magazine/Series + Photography > Products/Commercial/Series)
. New York Festivals: 2x Finalist (Print: Automotive + Print: Craft > Photography)
. Behance Photography Gallery: Featured
. Featured in Lürzer's Archive 3+4/2020 magazine
. Best Ads on TV (Best Print of the Week, reviewed by Joji Jacob, BLKJ, Singapore)
. Creative Pool Annual: Shortlist (Advertising: Print)