The photo booth
against domestic violence.
Domestic violence affects 1 in 4 women in Germany.
That is a shocking number, especially for one of the world's most progressive societies.
Unfortunately, people don't pay much attention to statistics. They always feel abstract and like something that only happens to others.
So we decided to raise awareness for this problem in a way that everyone could relate to. With a little help from a Berlin icon: the “photo automat”.
Domestic violence affects
1 in every 4 women in Germany.
Facial recognition software recognized when a woman was about to take a picture and automatically applied bruises to one of the four photos.
Online film
We turned a reality that is so often ignored
into something no one could look away from.
In case you're interested on the nerdy details of how we brought this to life, have a read at our interview to FWA.
Recognition
. FWA of the Day
. Eurobest: Shortlist (Outdoor)
. Best Ads on TV: Best Outdoor of the Week
. Brandingmag: Good Campaign of the Week
. Featured by The Dots as curated project
. Featured on Contagious, D&AD, FWA Insights, Upworthy, ARD, ZDF, and many many more.