A Photoshop hack designed to poach top creatives right under their bosses' noses.
Save for Awards
The year was 2019. Innocean Berlin had just started and was looking for some creative firepower.
But attracting top-talent is hard, especially if they don’t even know you exist. So we had to get them to notice us first.
We started by winning their hearts and created Save For Awards – a Photoshop plug-in that converts print ads and presentation boards into the size and format required by all major award shows out there, in seconds.
No more late nights digging out file specs for the different categories of every single festival, and then adjusting each ad into those specs by hand.
“Every art director’s wet dream.”
The Campaign
We put the word out and made custom ads targeting creatives where they spend a lot of their time: Ads of The World, Lürzer’s Archive, Adeevee.
