print archive
Print is not dead.
A Bit too risky
If you’re looking to buy a used car, the Volkswagen Safe Deals are your best bet.
Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty.
Next to this, everything else seems a bit too risky.
Photographer: Garry Simpson
RECOGNITION
. Cannes Lions: 2x Shortlist (Outdoor)
. Featured in Lürzer's Archive 5/2018 magazine
. Best Ads on TV: Best Print of the Week by Lisa Fedyszyn, Group CD at Ogilvy New Zealand)
. Featured on AUTO 2023 Special Report by Lürzer’s Archive
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ONE ACCIDENT IS ENOUGH
The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
Recognition
. Featured in Lürzer's Archive 3/2018 magazine
. Best Ads on TV: Print of the Week Runner Up by Per Pedersen (Global Creative Chairman Grey, NY)
. Featured in Lürzer’s Archive: 200 Best Digital Artists 2019/2020
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No Hands, no problem.
Let your feet give you a hand. The Volkswagen Easy Open Trunk automatically unlocks and opens the boot of your car for you, with a simple flick of a foot.
Recognition
. Eurobest: Shortlist (Print & Outdoor Craft - Illustration)
. Lürzer's Archive: Print Ad of the Week
. Lürzer's Archive: featured in 5/2017
. Best Ads on TV: Best Print of the Week by Mark Tutssel (Global CCO Leo Burnett)
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FAST JUST GOT FASTER
The new Scirocco GTS is a beefed up version of the classic Scirocco coupé, with a 220hp engine, super sporty equipment, and a killer new look. A fast car on steroids, an ostrich in a cheetah skin.
recognition
. Best Ads on TV: Best Print of the Week by Justine Armour (W+K Portland)
. Lürzer's Archive: Print Ad of the Week
. Lürzer's Archive: featured on 03/2016 (the Cannes issue) + magazine cover shortlist
. Lürzer's Archive's Editor-in-chief Top Ten List 2016
. Featured on Lürzers Archive 200 Best Digital Artists 2017/2018
. Featured on Creativity and The Drum
. International CGI Awards: Top 10