Print archive
Print is not dead.
In fact, in our little creative hearts, print and posters are very much alive and thriving.
There’s just something truly special about capturing an entire idea in a single image and a few words.
A bit too risky
If you’re looking to buy a used car, the Volkswagen Safe Deals are your best bet.
Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty.
Next to this, everything else seems a bit too risky.
Photographer: Garry Simpson
Recognition
. Cannes Lions: 2x Shortlist (Outdoor)
. Featured in Lürzer's Archive 5/2018 magazine
. Best Ads on TV: Best Print of the Week by Lisa Fedyszyn, Group CD at Ogilvy New Zealand)
. Featured on AUTO 2023 Special Report by Lürzer’s Archive
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One accident is enough
The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
Recognition
. Featured in Lürzer's Archive 3/2018 magazine
. Best Ads on TV: Print of the Week Runner Up by Per Pedersen (Global Creative Chairman Grey, NY)
. Featured in Lürzer’s Archive: 200 Best Digital Artists 2019/2020
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No hands, no problem
Let your feet give you a hand. The Volkswagen Easy Open Trunk automatically unlocks and opens the boot of your car for you, with a simple flick of a foot.
Recognition
. Eurobest: Shortlist (Print & Outdoor Craft - Illustration)
. Lürzer's Archive: Print Ad of the Week
. Lürzer's Archive: featured in 5/2017
. Best Ads on TV: Best Print of the Week by Mark Tutssel (Global CCO Leo Burnett)
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Fast just got faster
The new Scirocco GTS is a beefed up version of the classic Scirocco coupé, with a 220hp engine, super sporty equipment, and a killer new look. A fast car on steroids, an ostrich in a cheetah skin.
Recognition
. Best Ads on TV: Best Print of the Week by Justine Armour (W+K Portland)
. Lürzer's Archive: Print Ad of the Week
. Lürzer's Archive: featured on 03/2016 (the Cannes issue) + magazine cover shortlist
. Lürzer's Archive's Editor-in-chief Top Ten List 2016
. Featured on Lürzers Archive 200 Best Digital Artists 2017/2018
. Featured on Creativity and The Drum
. International CGI Awards: Top 10